is a designer & art director.
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2018 Acer Social Media & eCommerce

Design, Art Direction

Client: Acer

Studio: Rational Interaction

role: Graphic Design, Photography,
Art Direction


Acer is one of the leading mid-priced PC brands in the world and they have been existing in the space for years with little-to-no brand story. So how does one develop an engaging social media presence that doesn't  feel too much like an advertisement when there isn't much of a brand to draw from and zero budget for photography? By creating a consistent look through color and tones in photography, scouring the internet for authentic stock imagery and by approaching design from a problem-solving standpoint. These are a collection of social media posts created for Acer utilizing stock photography and the powers of photoshop.

 

 

Client: Acer

Studio: Rational Interaction

Creative Director: Claire Evans

Designer: Meghan Hartley


Acer is one of the leading mid-priced PC brands in the world and they have been existing in the space for years with little-to-no brand story. So how does one create engaging eCommerce posts that don't become white noise when there isn't much of a brand to draw from and zero budget for photography? By creating a consistent look and feel, scouring the internet for authentic stock imagery and by pushing the boundaries little by little, whenever possible. These are a collection of the eCommerce banners developed for Acer since the beginning of 2018.