Client: Rooftop Brewing Co
Studio: Blindtiger Design
Role: Designer, Iconography development, illustration
Beer Trumps Hate is an ongoing collaboration between Rooftop Brewing Company, Blindtiger Design and a variety of breweries around Seattle. The goal is to promote social awareness, love and equality in the midst of a political environment fueled by bigotry, misogyny and hatred. Beer is a common denominator that brings people from all walks of life together and in support of the program's goal to promote positive social awareness, every month a different brewery in the Seattle-area brews a Beer Trumps Hate Beer, the sales of which are donated to a non-profit of that brewery's choice, that promotes the values of the BTH campaign. Over $9,000 were raised in 2017.
My role was to develop iconography to accompany the campaign along with merchandise and posters.