is a designer & art director.
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Gatorade G

Client: Gatorade

Studio: Tether, Inc.

role: packaging print production


These represent Gatorade G—Gatorade's main line of refreshing & refueling products. The top photo shows everything: Prime, Preform & Recover. The lower photo shows every flavor of Gatorade beverage including Mainline, Frost, Fierce and G2. My role in both of these included color correcting to reflect the true colors of each product and flavor, some image retouching, building out the labels and wrappers for print, and working with designers to ensure that the designs would be successfully printed.